{"id":199,"date":"2018-04-12T00:00:00","date_gmt":"2018-04-12T00:00:00","guid":{"rendered":"https:\/\/www.lesclesdelabanque.com\/entreprise\/2018\/04\/12\/comment-prospecter\/"},"modified":"2022-09-14T14:35:10","modified_gmt":"2022-09-14T12:35:10","slug":"comment-prospecter","status":"publish","type":"post","link":"https:\/\/www.lesclesdelabanque.com\/entreprise\/comment-prospecter\/","title":{"rendered":"Comment prospecter ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La prospection est une \u00e9tape essentielle dans votre projet et vous pouvez \u00eatre aid\u00e9 par diff\u00e9rents r\u00e9seaux et souscrire une assurance pour couvrir vos frais en cas d'\u00e9chec.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le pr\u00e9alable : l'\u00e9tude de march\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Pour valider votre projet, vous devez proc\u00e9der \u00e0 une \u00e9tude de march\u00e9 et ainsi identifier :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>les clients potentiels,<\/li><li>les canaux de distribution et de commercialisation,<\/li><li>les possibles freins,<\/li><li>le positionnement de gamme de vos produits et la concurrence.<br><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qui peut vous aider ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Plusieurs r\u00e9seaux (Business France, CCI France International), des op\u00e9rateurs priv\u00e9s (tels OSCI, f\u00e9d\u00e9rations professionnelles de votre secteur, Medef International\u2026) pourront vous proposer des voyages d'entreprises, des participations group\u00e9es \u00e0 des salons, etc.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez confier une mission \u00e0 un jeune \u00e9tudiant gr\u00e2ce au volontariat international en entreprise (VIE). Ag\u00e9 de 28 ans au maximum, le VIE pourra contribuer au d\u00e9veloppement \u00e0 l'\u00e9tranger de votre entreprise durant une p\u00e9riode de 6 \u00e0 24 mois dans le cadre de votre implantation locale.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#d6d8da\"><strong>A savoir :<\/strong> Pour \u00e9viter de supporter les d\u00e9penses engag\u00e9es en cas d'\u00e9chec commercial, vous pouvez souscrire une assurance prospection distribu\u00e9e par BPI France.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour aller plus loin : <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Business France : <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.civiweb.com\/FR\/le-volontariat-international.aspx\">Volontariat international<\/a><\/li><li>Le site du service public : <a href=\"https:\/\/www.service-public.fr\/particuliers\/vosdroits\/F10040#:~:text=Le%20VIE%20est%20un%20service%20civique%20effectu%C3%A9%20%C3%A0,%C3%A0%20l%27%C3%A9tranger.%20Le%20volontaire%20doit%20rechercher%20sa%20mission.\" target=\"_blank\" rel=\"noreferrer noopener\">Volontariat international en entreprise<\/a><\/li><\/ul>\n\n\n<div class=\"titleWithShadowText\">\n    <div class=\"titleWithShadowText__inner\">\n                <div class=\"titleWithShadowText__wrapper\">\n            <svg class=\"titleWithShadowText__wave titleWithShadowText__wave--verticalLeft\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"239.12 0 188.4 666.65\"> <defs><clipPath id=\"a\"><path clip-rule=\"evenodd\" d=\"M500 0v500H0V0h500z\" \/><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"scale(1.3333)\"><path d=\"M319.23 500h0-139.882 0V0h1.468c0 79.482 64.304 108.12 73.914 180.986h0c9.61 72.865 2.476 64.708 11.96 136.62h0c9.485 71.911 31.518 80.281 44.568 116.901h0c8.7 24.413 11.357 46.244 7.972 65.493z\" fill-rule=\"evenodd\" \/><\/g><\/svg><svg class=\"titleWithShadowText__wave titleWithShadowText__wave--verticalRight\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 289 1024\"><path d=\"M2.514 1024h286.478V0h-3.006c0 162.779-131.695 221.43-151.376 370.659-19.681 149.228-5.071 132.522-24.494 279.798C90.691 797.731 45.567 814.872 18.841 889.87 1.023 939.868-4.418 984.578 2.514 1024z\" \/><\/svg><div class=\"titleWithShadowText__textWrapper\">\n                <h2 class=\"titleWithShadowText__title\">\n                    Voir aussi                                    <\/h2>\n                                <span role=\"presentation\" class=\"titleWithShadowText__shadow\">Voir aussi<\/span>\n                                                            <\/div>\n        <\/div>\n            <\/div>\n<div role=\"presentation\" class=\"titleWithShadowText__wave titleWithShadowText__wave--ie\"><\/div><svg class=\"titleWithShadowText__wave titleWithShadowText__wave--horizontal\" viewbox=\"0 0 35171 2240\"><use xlink:href=\"#wave\" href=\"#wave\"><\/use><\/svg><\/div>\n        \n\n<div class=\"carousel\" data-wp-interactive=\"fbf\/carousel\" data-wp-context=\"{&quot;perView&quot;:4,&quot;perViewTablet&quot;:2,&quot;perViewMobile&quot;:1,&quot;scroll&quot;:1,&quot;loop&quot;:true}\" data-wp-init=\"callbacks.init\"><div class=\"carousel__cards cards\" data-carousel-track><div class=\"carousel__item\"><article class=\"card card--noBg\" data-block=\"carousel\">\n    <header class=\"card__head\">\n        <div class=\"postActions\"\n     data-wp-interactive=\"cdb\/post-actions\"\n     data-wp-context=\"{&quot;id&quot;:204,&quot;url&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/entreprise\/comment-developper-son-activite-a-lexport\/&quot;,&quot;title&quot;:&quot;Comment d\u00e9velopper son activit\u00e9 \u00e0 l\\u0027export ?&quot;,&quot;thumbnail&quot;:&quot;&quot;,&quot;likes&quot;:15}\"\n     data-wp-init=\"callbacks.init\">\n    <button class=\"postActions__button\" aria-expanded=\"false\" title=\"Voir les actions\" data-wp-on--click=\"actions.toggleMenu\">\n        <svg class=\"postActions__iconMenu\" role=\"presentation\" width=\"26\" height=\"26\">\n            <use href=\"#containsMore\" \/>\n        <\/svg>\n        <span class=\"a11y-hidden\">Voir les actions<\/span>\n    <\/button>\n    <div class=\"postActions__actionsMenu\"\n         data-id=\"204\"\n         data-url=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/comment-developper-son-activite-a-lexport\/\"\n         data-title=\"Comment d\u00e9velopper son activit\u00e9 \u00e0 l&#039;export ?\">\n        <ul class=\"postActions__list\">\n                        <li>\n                                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Aimer cet article\"\n                        class=\"postActions__action postActions__action--like\"\n                        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d&#039;\u00e9largir votre zone de chalandise. Pour vous y aider, vous (...)<\/p>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><div class=\"carousel__item\"><article class=\"card card--noBg\" data-block=\"carousel\">\n    <header class=\"card__head\">\n        <div class=\"postActions\"\n     data-wp-interactive=\"cdb\/post-actions\"\n     data-wp-context=\"{&quot;id&quot;:388,&quot;url&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/entreprise\/embaucher-du-personnel\/&quot;,&quot;title&quot;:&quot;Embaucher du personnel&quot;,&quot;thumbnail&quot;:&quot;&quot;,&quot;likes&quot;:4}\"\n     data-wp-init=\"callbacks.init\">\n    <button class=\"postActions__button\" aria-expanded=\"false\" title=\"Voir les actions\" data-wp-on--click=\"actions.toggleMenu\">\n        <svg class=\"postActions__iconMenu\" role=\"presentation\" width=\"26\" height=\"26\">\n            <use href=\"#containsMore\" \/>\n        <\/svg>\n        <span class=\"a11y-hidden\">Voir les actions<\/span>\n    <\/button>\n    <div class=\"postActions__actionsMenu\"\n         data-id=\"388\"\n         data-url=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/embaucher-du-personnel\/\"\n         data-title=\"Embaucher du personnel\">\n        <ul class=\"postActions__list\">\n                        <li>\n                                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Aimer cet article\"\n                        class=\"postActions__action postActions__action--like\"\n                        data-wp-on--click=\"actions.like\">\n                    <span class=\"a11y-hidden\">Aimer cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--inactive\">\n                        <use href=\"#like\" \/>\n                    <\/svg>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--active\">\n                        <use href=\"#like--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Enregistrer cet article\"\n                        class=\"postActions__action postActions__action--bookmark\"\n                        data-wp-on--click=\"actions.bookmark\">\n                    <span class=\"a11y-hidden\">Enregistrer cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--inactive\" width=\"12\">\n                        <use href=\"#bookmark\" \/>\n                    <\/svg>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--active\" width=\"12\">\n                        <use href=\"#bookmark--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button type=\"button\"\n                        title=\"Partager cet article\"\n                        class=\"postActions__action sharePost\"\n                        aria-haspopup=\"dialog\"\n                        data-wp-on--click=\"actions.share\">\n                    <span class=\"a11y-hidden\">Partager cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon\" width=\"12\">\n                        <use href=\"#share\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n                        <p class=\"card__time\">2 Min<\/p>\n            <\/header>\n    <a class=\"card__link\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/embaucher-du-personnel\/\">\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Son d\u00e9veloppement<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Embaucher du personnel<\/span>\n                <\/h3>\n                                <p class=\"card__article\">Vous pouvez avoir besoin de recruter du personnel pour vous d\u00e9velopper. Cependant, embaucher une personne est un acte important, auquel vous devez consacrer le temps n\u00e9cessaire. (...)<\/p>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><div class=\"carousel__item\"><article class=\"card card--noBg\" data-block=\"carousel\">\n    <header class=\"card__head\">\n        <div class=\"postActions\"\n     data-wp-interactive=\"cdb\/post-actions\"\n     data-wp-context=\"{&quot;id&quot;:195,&quot;url&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/entreprise\/comment-garantir-mes-operations-a-lexport\/&quot;,&quot;title&quot;:&quot;Comment garantir mes op\u00e9rations \u00e0 l\u2019export ?&quot;,&quot;thumbnail&quot;:&quot;&quot;,&quot;likes&quot;:0}\"\n     data-wp-init=\"callbacks.init\">\n    <button class=\"postActions__button\" aria-expanded=\"false\" title=\"Voir les actions\" data-wp-on--click=\"actions.toggleMenu\">\n        <svg class=\"postActions__iconMenu\" role=\"presentation\" width=\"26\" height=\"26\">\n            <use href=\"#containsMore\" \/>\n        <\/svg>\n        <span class=\"a11y-hidden\">Voir les actions<\/span>\n    <\/button>\n    <div class=\"postActions__actionsMenu\"\n         data-id=\"195\"\n         data-url=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/comment-garantir-mes-operations-a-lexport\/\"\n         data-title=\"Comment garantir mes op\u00e9rations \u00e0 l\u2019export ?\">\n        <ul class=\"postActions__list\">\n                        <li>\n                                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Aimer cet article\"\n                        class=\"postActions__action postActions__action--like\"\n                        data-wp-on--click=\"actions.like\">\n                    <span class=\"a11y-hidden\">Aimer cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--inactive\">\n                        <use href=\"#like\" \/>\n                    <\/svg>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--active\">\n                        <use href=\"#like--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Enregistrer cet article\"\n                        class=\"postActions__action postActions__action--bookmark\"\n                        data-wp-on--click=\"actions.bookmark\">\n                    <span class=\"a11y-hidden\">Enregistrer cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--inactive\" width=\"12\">\n                        <use href=\"#bookmark\" \/>\n                    <\/svg>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--active\" width=\"12\">\n                        <use href=\"#bookmark--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button type=\"button\"\n                        title=\"Partager cet article\"\n                        class=\"postActions__action sharePost\"\n                        aria-haspopup=\"dialog\"\n                        data-wp-on--click=\"actions.share\">\n                    <span class=\"a11y-hidden\">Partager cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon\" width=\"12\">\n                        <use href=\"#share\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n                        <p class=\"card__time\">&lt; 1 Min<\/p>\n            <\/header>\n    <a class=\"card__link\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/comment-garantir-mes-operations-a-lexport\/\">\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Se d\u00e9velopper \u00e0 l&#039;international<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Comment garantir mes op\u00e9rations \u00e0 l\u2019export ?<\/span>\n                <\/h3>\n                                <p class=\"card__article\">Votre activit\u00e9 d&#039;exportation peut comporter des risques commerciaux, de change et\/ou un risque-pays. Il est possible de garantir ces risques. Garantie contre le risque commercial (...)<\/p>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><div class=\"carousel__item\"><article class=\"card card--white\" data-block=\"carousel\">\n    <header class=\"card__head\">\n        <div class=\"postActions\"\n     data-wp-interactive=\"cdb\/post-actions\"\n     data-wp-context=\"{&quot;id&quot;:525,&quot;url&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/entreprise\/les-actions-commerciales-a-entreprendre\/&quot;,&quot;title&quot;:&quot;Les actions commerciales \u00e0 entreprendre&quot;,&quot;thumbnail&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/actions-commerciales-ent-_BD-150x150.jpg&quot;,&quot;likes&quot;:8}\"\n     data-wp-init=\"callbacks.init\">\n    <button class=\"postActions__button\" aria-expanded=\"false\" title=\"Voir les actions\" data-wp-on--click=\"actions.toggleMenu\">\n        <svg class=\"postActions__iconMenu\" role=\"presentation\" width=\"26\" 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href=\"#bookmark--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button type=\"button\"\n                        title=\"Partager cet article\"\n                        class=\"postActions__action sharePost\"\n                        aria-haspopup=\"dialog\"\n                        data-wp-on--click=\"actions.share\">\n                    <span class=\"a11y-hidden\">Partager cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon\" width=\"12\">\n                        <use href=\"#share\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n                        <p class=\"card__time\">2 Min<\/p>\n            <\/header>\n    <a class=\"card__link\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/les-actions-commerciales-a-entreprendre\/\">\n                <picture>\n                        <source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/actions-commerciales-ent-_BD-290x400.jpg\">\n                        <source media=\"(min-width: 500px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/actions-commerciales-ent-_BD-928x270.jpg\">\n                        <source media=\"(min-width: 0px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/actions-commerciales-ent-_BD-382x270.jpg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/actions-commerciales-ent-_BD.jpg\" alt=\"\" class=\"card__backgroundImg\" loading=\"lazy\" \/>\n        <\/picture>\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">La pr\u00e9paration du projet<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Les actions commerciales \u00e0 entreprendre<\/span>\n                <\/h3>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><\/div><div class=\"navigation\"><button type=\"button\" class=\"navigation__btn navigation__btn--previous\" data-wp-on--click=\"actions.previous\" data-wp-bind--hidden=\"context.hidden\" data-wp-bind--disabled=\"context.prevDisabled\"><span class=\"a11y-hidden\">Voir plus sur la gauche<\/span><svg class=\"navigation__arrow navigation__arrow--previous\" role=\"presentation\"><use href=\"#arrow\" xlink:href=\"#arrow\" \/><\/svg><\/button><button type=\"button\" class=\"navigation__btn navigation__btn--next\" data-wp-on--click=\"actions.next\" data-wp-bind--hidden=\"context.hidden\" data-wp-bind--disabled=\"context.nextDisabled\"><span class=\"a11y-hidden\">Voir plus sur la droite<\/span><svg class=\"navigation__arrow navigation__arrow--next\" role=\"presentation\"><use href=\"#arrow\" xlink:href=\"#arrow\" \/><\/svg><\/button><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La prospection est une \u00e9tape essentielle dans votre projet et vous pouvez \u00eatre aid\u00e9 par diff\u00e9rents r\u00e9seaux et souscrire une assurance pour couvrir vos frais en cas d'\u00e9chec. Le pr\u00e9alable : l'\u00e9tude de march\u00e9 Pour valider votre projet, vous devez proc\u00e9der \u00e0 une \u00e9tude de march\u00e9 et ainsi identifier : les clients potentiels, les canaux [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"likes":0,"views":5741,"viewed_at":"1778433535","newsletter":"0","_yoast_wpseo_primary_category":116,"footnotes":""},"categories":[91,116,90],"tags":[],"class_list":["post-199","post","type-post","status-publish","format-standard","hentry","category-lactivite-de-lentreprise","category-se-developper-a-linternational","category-vie-de-lentreprise"],"yoast_head":"<title>Comment prospecter ? - Se d\u00e9velopper \u00e0 l&#039;international - Les cl\u00e9s de la banque - Entreprise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/comment-prospecter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment prospecter ? - Se d\u00e9velopper \u00e0 l&#039;international - Les cl\u00e9s de la banque - Entreprise\" \/>\n<meta property=\"og:description\" content=\"La prospection est une \u00e9tape essentielle dans votre projet et vous pouvez \u00eatre aid\u00e9 par diff\u00e9rents r\u00e9seaux et souscrire une assurance pour couvrir vos frais en cas d&#039;\u00e9chec. 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