{"id":441,"date":"2023-08-07T00:00:00","date_gmt":"2023-08-06T22:00:00","guid":{"rendered":"https:\/\/www.lesclesdelabanque.com\/entreprise\/2017\/06\/06\/votre-business-plan\/"},"modified":"2026-11-09T10:56:43","modified_gmt":"2026-11-09T09:56:43","slug":"business-plan","status":"publish","type":"post","link":"https:\/\/www.lesclesdelabanque.com\/entreprise\/business-plan\/","title":{"rendered":"Construire son Business Plan"},"content":{"rendered":"\n<h2 class=\"has-normal-font-size wp-block-heading\">Pr\u00e9parez un dossier de pr\u00e9sentation de votre projet d'entreprise, aussi appel\u00e9 \"Business Plan\". Il vous aidera \u00e0 y voir clair dans votre projet. Surtout, vous en aurez besoin pour le pr\u00e9senter et convaincre d'autres personnes : partenaires, banques, un organismes d'aide aux cr\u00e9ateurs, etc...<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi ce document ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce dossier est un document complet de <strong>pr\u00e9sentation de votre projet <\/strong>d'entreprise. Il n'est certes pas obligatoire, mais fortement <strong>recommand\u00e9 <\/strong>et doit rester sinc\u00e8re. C'est quasiment un <strong>incontournable <\/strong>en <strong>phase de cr\u00e9ation<\/strong> d'entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez en effet, prendre le plus grand soin \u00e0 sa r\u00e9daction, tout en restant <strong>r\u00e9aliste.<\/strong> Ce dossier refl\u00e8te ensuite l'<strong>image du projet<\/strong> que vous portez, et ce aupr\u00e8s de personnes qui auront \u00e0 statuer sur votre dossier, parfois sans vous avoir rencontr\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est le cas des <strong>analystes cr\u00e9dits des organismes d'aide aux cr\u00e9ateurs d'entreprise<\/strong> ou des <strong>banques<\/strong> que vous sollicitez et qui doivent statuer sur votre projet en <strong>phase de cr\u00e9ation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Que mettre dans mon business plan ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre <strong>dossier de pr\u00e9sentation<\/strong> peut comporter deux parties, une<strong> partie r\u00e9dactionnelle<\/strong> o\u00f9 vous pr\u00e9sentez votre id\u00e9e sous forme de textes, de photos, de revues de presse, etc...et une <strong>partie financi\u00e8re<\/strong> qui regroupe tous les <strong>\u00e9l\u00e9ments financiers et comptables <\/strong>cit\u00e9s ci-apr\u00e8s (compte de r\u00e9sultat pr\u00e9visionnel, plan de financement, <a href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/etablir-votre-plan-de-tresorerie-previsionnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">plan de tr\u00e9sorerie<\/a>, etc...).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le contenu d'un <strong>business plan <\/strong>n'est pas limitatif, il reste \u00e0 adapter en fonction de chaque projet et de son \u00e9tat d'avancement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le descriptif du contenu ci-apr\u00e8s n'est qu'une suggestion, il ne doit pas \u00eatre utilis\u00e9 comme un cadre rigide. Un mod\u00e8le t\u00e9l\u00e9chargeable vous est propos\u00e9 en bas de page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1ere partie - LA PRESENTATION DU PROJET : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fiche d'identit\u00e9 de l'entreprise (raison sociale, capital, adresse du si\u00e8ge, Siret, N\u00b0 t\u00e9l\u00e9phone, N\u00b0 fax, mail....)<\/li><li>R\u00e9partition du capital entre les associ\u00e9s (noms, pr\u00e9noms adresses des associ\u00e9s)<\/li><li>Fiche d'identit\u00e9 du dirigeant (nom, pr\u00e9nom, adresse, CV, ...)<\/li><li>Le <a href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/ladaptation-de-votre-produit-au-marche\/\" target=\"_blank\" rel=\"noreferrer noopener\">march\u00e9 <\/a>(l'\u00e9tude de march\u00e9, l'environnement, le besoin de la client\u00e8le, ...)<\/li><li>La <a href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/lanalyse-de-la-concurrence\/\" target=\"_blank\" rel=\"noreferrer noopener\">concurrence <\/a>(comparatif avec la concurrence, implantation des concurrents, ...)<\/li><li>L'offre commerciale : le produit (ses sp\u00e9cificit\u00e9s, son prix, son positionnement par rapport aux autres \u00e9quivalents,...)<\/li><li>Les moyens techniques mis en \u0153uvre dans ce projet (local, machines, magasin, v\u00e9hicules, ...)<\/li><li>Les moyens humains mis en \u0153uvre dans ce projet<\/li><li>Les perspectives de vente de ce produit<\/li><li>L'action commerciale (les commerciaux, la publicit\u00e9, la communication, ...)<\/li><li>Les perspectives de d\u00e9veloppement de l'entreprise<\/li><li>Les conclusions reprenant les points importants du projet<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2eme partie - LE DOSSIER FINANCIER :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bilan et Compte de R\u00e9sultat sur 3 ans du vendeur (si reprise de soci\u00e9t\u00e9 ou d'activit\u00e9 existante)<\/li><li><a href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/etablir-son-plan-de-financement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plan de financement<\/a> du projet<\/li><li>Calcul du Besoin en Fonds de Roulement (pr\u00e9visionnel)<\/li><li>Compte de r\u00e9sultat (pr\u00e9visionnel)<\/li><li>Plan de tr\u00e9sorerie sur 6 ou 12 mois (pr\u00e9visionnel)<\/li><li>Plan de financement sur 3 ans<\/li><li>Calcul du seuil de rentabilit\u00e9<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">En compl\u00e9ment de l'article \"Construire son Business Plan\":<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/entreprendre.service-public.fr\/vosdroits\/F35965\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9ation d'entreprise : construire votre business plan sur le site Entreprendre.Service-Public.fr<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div 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class=\"card__link\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/business-plan-modele-vierge-a-telecharger\/\">\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Tableaux comptables<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Business Plan (mod\u00e8le vierge \u00e0 t\u00e9l\u00e9charger)<\/span>\n                <\/h3>\n                                <p class=\"card__article\">Ce tableau est un mod\u00e8le vierge de dossier de pr\u00e9sentation de projet d&#039;entreprise, aussi appel\u00e9 &quot;Business Plan&quot;. Ce tableau peut vous aider \u00e0 y voir clair dans votre projet (...)<\/p>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><div class=\"focusOn__item\"><article class=\"card card--noBg\" data-block=\"focus-on\">\n    <header class=\"card__head\">\n        <div class=\"postActions\"\n     data-wp-interactive=\"cdb\/post-actions\"\n     data-wp-context=\"{&quot;id&quot;:149,&quot;url&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/entreprise\/tableau-business-plan\/&quot;,&quot;title&quot;:&quot;Business Plan (exemple)&quot;,&quot;thumbnail&quot;:&quot;&quot;,&quot;likes&quot;:15}\"\n     data-wp-init=\"callbacks.init\">\n    <button class=\"postActions__button\" aria-expanded=\"false\" title=\"Voir les actions\" data-wp-on--click=\"actions.toggleMenu\">\n        <svg class=\"postActions__iconMenu\" role=\"presentation\" width=\"26\" height=\"26\">\n            <use href=\"#containsMore\" \/>\n        <\/svg>\n        <span class=\"a11y-hidden\">Voir les actions<\/span>\n    <\/button>\n    <div class=\"postActions__actionsMenu\"\n         data-id=\"149\"\n         data-url=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/tableau-business-plan\/\"\n         data-title=\"Business Plan (exemple)\">\n        <ul class=\"postActions__list\">\n                        <li>\n                                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Aimer cet article\"\n                        class=\"postActions__action postActions__action--like\"\n                        data-wp-on--click=\"actions.like\">\n                    <span class=\"a11y-hidden\">Aimer cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--inactive\">\n                        <use href=\"#like\" \/>\n                    <\/svg>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--active\">\n                        <use href=\"#like--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Enregistrer cet article\"\n                        class=\"postActions__action postActions__action--bookmark\"\n                        data-wp-on--click=\"actions.bookmark\">\n                    <span class=\"a11y-hidden\">Enregistrer cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--inactive\" width=\"12\">\n                        <use href=\"#bookmark\" \/>\n                    <\/svg>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--active\" width=\"12\">\n                        <use href=\"#bookmark--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button type=\"button\"\n                        title=\"Partager cet article\"\n                        class=\"postActions__action sharePost\"\n                        aria-haspopup=\"dialog\"\n                        data-wp-on--click=\"actions.share\">\n                    <span class=\"a11y-hidden\">Partager cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon\" width=\"12\">\n                        <use href=\"#share\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n                        <p class=\"card__time\">&lt; 1 Min<\/p>\n            <\/header>\n    <a class=\"card__link\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/tableau-business-plan\/\">\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Tableaux comptables<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Business Plan (exemple)<\/span>\n                <\/h3>\n                                <p class=\"card__article\">Ce tableau est un exemple de dossier de pr\u00e9sentation d\u2019un projet d\u2019entreprise, aussi appel\u00e9 &quot;Business Plan&quot; ou &quot;plan d\u2019affaires&quot;. 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href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/trouver-une-aide-pour-votre-projet-de-creation\/\">\n                <picture>\n                        <source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/trouver-aide-_BD-290x400.jpg\">\n                        <source media=\"(min-width: 500px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/trouver-aide-_BD-928x270.jpg\">\n                        <source media=\"(min-width: 0px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/trouver-aide-_BD-382x270.jpg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/trouver-aide-_BD.jpg\" alt=\"\" class=\"card__backgroundImg\" loading=\"lazy\" \/>\n        <\/picture>\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">La pr\u00e9paration du projet<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Trouver une aide pour votre projet de cr\u00e9ation<\/span>\n                <\/h3>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><\/div><div class=\"navigation\"><button type=\"button\" class=\"navigation__btn navigation__btn--previous\" data-wp-on--click=\"actions.previous\" data-wp-bind--hidden=\"context.hidden\" data-wp-bind--disabled=\"context.prevDisabled\"><span class=\"a11y-hidden\">Voir plus sur la gauche<\/span><svg class=\"navigation__arrow navigation__arrow--previous\" role=\"presentation\"><use href=\"#arrow\" xlink:href=\"#arrow\" \/><\/svg><\/button><button type=\"button\" class=\"navigation__btn navigation__btn--next\" 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Il vous aidera \u00e0 y voir clair dans votre projet. Surtout, vous en aurez besoin pour le pr\u00e9senter et convaincre d'autres personnes : partenaires, banques, un organismes d'aide aux cr\u00e9ateurs, etc... Pourquoi ce document ? Ce dossier est un document complet de [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"likes":10,"views":13966,"viewed_at":"1778493672","newsletter":"0","_yoast_wpseo_primary_category":155,"footnotes":""},"categories":[157,59,88,155,107],"tags":[],"class_list":["post-441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avant-demprunter","category-creation-reprise","category-la-creation-dentreprise","category-la-preparation-du-projet","category-les-financements"],"yoast_head":"<title>Construire son Business Plan - La pr\u00e9paration du projet - Les cl\u00e9s de la banque - Entreprise<\/title>\n<meta name=\"description\" content=\"Document essentiel, le Business Plan vous aide \u00e0 y voir clair dans votre projet et \u00e0 convaincre partenaires, banque, etc...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/business-plan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construire son Business Plan - 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