{"id":525,"date":"2021-02-17T00:00:00","date_gmt":"2021-02-16T22:00:00","guid":{"rendered":"https:\/\/www.lesclesdelabanque.com\/entreprise\/2017\/05\/17\/les-actions-commerciales-a-entreprendre\/"},"modified":"2022-10-27T15:57:20","modified_gmt":"2022-10-27T13:57:20","slug":"les-actions-commerciales-a-entreprendre","status":"publish","type":"post","link":"https:\/\/www.lesclesdelabanque.com\/entreprise\/les-actions-commerciales-a-entreprendre\/","title":{"rendered":"Les actions commerciales \u00e0 entreprendre"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Il s'agit d'adopter les bonnes actions commerciales pour d\u00e9velopper votre affaire ou pour la maintenir \u00e0 un bon niveau d'activit\u00e9.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu'est ce qu'une action commerciale ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une action commerciale est une technique commerciale, vis-\u00e0-vis de vos clients et non-clients, destin\u00e9e \u00e0 les faire venir une premi\u00e8re fois, \u00e0 les int\u00e9resser, et le cas \u00e9ch\u00e9ant r\u00e9ussir \u00e0 les convaincre d'acheter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puis apr\u00e8s leur premi\u00e8re visite, il est essentiel de susciter suffisamment leur int\u00e9r\u00eat et leur curiosit\u00e9, pour qu'ils se rappellent de vous et de votre activit\u00e9 et ainsi reviennent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici plusieurs techniques commerciales qui peuvent \u00eatre utilis\u00e9es ind\u00e9pendamment ou cumulativement les unes des autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les actions de prospection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les actions de prospection visent \u00e0 faire venir de nouveaux clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elles consistent \u00e0 proposer vos services ou vos produits directement aupr\u00e8s de la client\u00e8le susceptible d'\u00eatre int\u00e9ress\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les techniques qui peuvent \u00eatre utilis\u00e9es, sont entre autres :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>le porte-\u00e0-porte,<\/li><li>le contact t\u00e9l\u00e9phonique,<\/li><li>le contact par courrier...<\/li><li>une campagne d'e-mailing<\/li><li>la distribution de flyers...<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les contacts seront plus efficaces s'ils sont suivis, par exemple un contact t\u00e9l\u00e9phonique suivi d'un courrier ou l'inverse.<br>De m\u00eame, des contacts \u00e0 intervalle r\u00e9gulier permettront de rester pr\u00e9sent \u00e0 l'esprit de votre interlocuteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les actions de promotion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une action de promotion, ou action promotionnelle, revient \u00e0 mettre en avant un produit ou un service, en le proposant \u00e0 un prix attractif, ou en offrant un service suppl\u00e9mentaire offert, ou les deux en m\u00eame temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les actions de promotion peuvent rev\u00eatir la forme d'une journ\u00e9e \u00e9v\u00e9nementielle, une journ\u00e9e porte-ouverte, une semaine ou quinzaine commerciale, la pr\u00e9sence \u00e0 un salon sp\u00e9cialis\u00e9 avec des prix dits \"Sp\u00e9cial Salon\", ...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les actions de promotion peuvent \u00eatre les bienvenues en phase de cr\u00e9ation ou de d\u00e9marrage d'activit\u00e9, afin de se faire conna\u00eetre plus vite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon votre activit\u00e9, vous pouvez aussi \u00eatre concern\u00e9 par les p\u00e9riodes de soldes, c'est-\u00e0-dire une p\u00e9riode de ventes destin\u00e9e \u00e0 \u00e9couler vos stocks. Ces p\u00e9riodes (une en \u00e9t\u00e9 et une en hiver) sont encadr\u00e9es l\u00e9galement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les actions publicitaires<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les actions publicitaires consistent \u00e0 mettre en avant votre soci\u00e9t\u00e9, vos produits, vos services, et ce sur des supports dits publicitaires, comme un journal, une affiche, des prospectus, des d\u00e9pliants, des encarts dans des revues sp\u00e9cialis\u00e9es, ...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces actions publicitaires peuvent \u00eatre des actions de fonds afin d'entretenir la notori\u00e9t\u00e9 de votre activit\u00e9, ou bien des actions de bien venue, afin de vous faire conna\u00eetre en phase de d\u00e9marrage d'activit\u00e9.<\/p>\n\n\n<div class=\"titleWithShadowText\">\n    <div class=\"titleWithShadowText__inner\">\n                <div 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class=\"navigation__btn navigation__btn--previous\" data-wp-on--click=\"actions.previous\" data-wp-bind--hidden=\"context.hidden\" data-wp-bind--disabled=\"context.prevDisabled\"><span class=\"a11y-hidden\">Voir plus sur la gauche<\/span><svg class=\"navigation__arrow navigation__arrow--previous\" role=\"presentation\"><use href=\"#arrow\" xlink:href=\"#arrow\" \/><\/svg><\/button><button type=\"button\" class=\"navigation__btn navigation__btn--next\" data-wp-on--click=\"actions.next\" data-wp-bind--hidden=\"context.hidden\" data-wp-bind--disabled=\"context.nextDisabled\"><span class=\"a11y-hidden\">Voir plus sur la droite<\/span><svg class=\"navigation__arrow navigation__arrow--next\" role=\"presentation\"><use href=\"#arrow\" xlink:href=\"#arrow\" \/><\/svg><\/button><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Il s'agit d'adopter les bonnes actions commerciales pour d\u00e9velopper votre affaire ou pour la maintenir \u00e0 un bon niveau d'activit\u00e9. Qu'est ce qu'une action commerciale ? Une action commerciale est une technique commerciale, vis-\u00e0-vis de vos clients et non-clients, destin\u00e9e \u00e0 les faire venir une premi\u00e8re fois, \u00e0 les int\u00e9resser, et le cas \u00e9ch\u00e9ant r\u00e9ussir [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"likes":8,"views":35144,"viewed_at":"1778483421","newsletter":"0","_yoast_wpseo_primary_category":155,"footnotes":""},"categories":[59,88,155],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-reprise","category-la-creation-dentreprise","category-la-preparation-du-projet"],"yoast_head":"<title>Les actions commerciales \u00e0 entreprendre - La pr\u00e9paration du projet - Les cl\u00e9s de la banque - Entreprise<\/title>\n<meta name=\"description\" content=\"Il s&#039;agit d&#039;adopter les bonnes actions commerciales pour d\u00e9velopper votre affaire ou pour la maintenir \u00e0 un bon niveau d&#039;activit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/les-actions-commerciales-a-entreprendre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les actions commerciales \u00e0 entreprendre - 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