{"id":684,"date":"2021-01-27T00:00:00","date_gmt":"2021-01-26T22:00:00","guid":{"rendered":"https:\/\/www.lesclesdelabanque.com\/entreprise\/2015\/05\/27\/la-love-money\/"},"modified":"2022-08-31T10:40:51","modified_gmt":"2022-08-31T08:40:51","slug":"la-love-money","status":"publish","type":"post","link":"https:\/\/www.lesclesdelabanque.com\/entreprise\/la-love-money\/","title":{"rendered":"La love money"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La love money est souvent \u00e9voqu\u00e9e dans le financement de la cr\u00e9ation d'entreprise sans \u00eatre toujours d\u00e9finie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9finition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La love money correspond aux sommes que le cr\u00e9ateur va collecter aupr\u00e8s de ses proches (amis ou familles) qui souhaitent investir dans son projet en entrant dans le capital de l'entreprise.<br>Elle est consid\u00e9r\u00e9e comme un substitut ou un compl\u00e9ment aux financements plus classiques (pr\u00eats bancaires notamment).<br>Les investisseurs sont comiquement d\u00e9sign\u00e9s sous le terme de 3F (\"Family, Friends et Fools\") ou 3C (Cousins, Copains, Cingl\u00e9s)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Avantages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le cr\u00e9ateur, la love money :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>peut \u00eatre plus facile \u00e0 obtenir qu'un pr\u00eat accord\u00e9 par une collectivit\u00e9 r\u00e9gionale ou par un \u00e9tablissement bancaire,<\/li><li>permet d'ouvrir son capital \u00e0 des personnes connues avec des modalit\u00e9s g\u00e9n\u00e9ralement plus souples,<\/li><li>permet de tester l'attractivit\u00e9 du projet.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La love money pr\u00e9sente pour ceux qui y participent deux avantages principaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>la possibilit\u00e9 de soutenir un proche dans la r\u00e9alisation de son projet,<\/li><li>sous conditions, une r\u00e9duction d'imp\u00f4t \u00e0 hauteur d'une partie des sommes vers\u00e9es.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#d6d8da\">A noter  : La Love money peut permettre d'amorcer d'autres types de financements (pr\u00eats bancaires classiques, crowdfunding) gr\u00e2ce au gain de cr\u00e9dibilit\u00e9 qu'elle permet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Inconv\u00e9nients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La love money est :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>plus indiqu\u00e9e pour les cr\u00e9ations d'entreprises dont le besoin de fonds reste limit\u00e9 sauf \u00e0 multiplier les financeurs,<\/li><li>un placement moins rentable et plus risqu\u00e9 pour l'\u00e9pargnant notamment en cas d'insucc\u00e8s de l'entreprise,<\/li><li>un risque pour les relations personnelles entre le cr\u00e9ateur et l'investisseur en cas de difficult\u00e9s dans l'activit\u00e9 financ\u00e9e ou dans le remboursement.<\/li><\/ul>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"titleWithShadowText\">\n    <div class=\"titleWithShadowText__inner\">\n                <div class=\"titleWithShadowText__wrapper\">\n            <svg class=\"titleWithShadowText__wave titleWithShadowText__wave--verticalLeft\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"239.12 0 188.4 666.65\"> <defs><clipPath id=\"a\"><path clip-rule=\"evenodd\" d=\"M500 0v500H0V0h500z\" \/><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"scale(1.3333)\"><path d=\"M319.23 500h0-139.882 0V0h1.468c0 79.482 64.304 108.12 73.914 180.986h0c9.61 72.865 2.476 64.708 11.96 136.62h0c9.485 71.911 31.518 80.281 44.568 116.901h0c8.7 24.413 11.357 46.244 7.972 65.493z\" fill-rule=\"evenodd\" \/><\/g><\/svg><svg class=\"titleWithShadowText__wave titleWithShadowText__wave--verticalRight\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 289 1024\"><path d=\"M2.514 1024h286.478V0h-3.006c0 162.779-131.695 221.43-151.376 370.659-19.681 149.228-5.071 132.522-24.494 279.798C90.691 797.731 45.567 814.872 18.841 889.87 1.023 939.868-4.418 984.578 2.514 1024z\" \/><\/svg><div class=\"titleWithShadowText__textWrapper\">\n                <h2 class=\"titleWithShadowText__title\">\n                    Voir aussi                                    <\/h2>\n                                <span role=\"presentation\" class=\"titleWithShadowText__shadow\">Voir aussi<\/span>\n                                                            <\/div>\n        <\/div>\n            <\/div>\n<div role=\"presentation\" class=\"titleWithShadowText__wave titleWithShadowText__wave--ie\"><\/div><svg class=\"titleWithShadowText__wave titleWithShadowText__wave--horizontal\" viewbox=\"0 0 35171 2240\"><use xlink:href=\"#wave\" 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Vous allez d\u00e9velopper votre activit\u00e9 ? Etablir son plan de financement vous aide \u00e0 d\u00e9terminer si votre projet est financi\u00e8rement (...)<\/p>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><div class=\"carousel__item\"><article class=\"card card--white\" data-block=\"carousel\">\n    <header class=\"card__head\">\n        <div class=\"postActions\"\n     data-wp-interactive=\"cdb\/post-actions\"\n     data-wp-context=\"{&quot;id&quot;:695,&quot;url&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/entreprise\/les-prets-classiques-creation-dentreprise\/&quot;,&quot;title&quot;:&quot;Les pr\u00eats classiques cr\u00e9ation d\\u0027entreprise&quot;,&quot;thumbnail&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/05\/prets-classiques-_BD-150x150.jpg&quot;,&quot;likes&quot;:2}\"\n     data-wp-init=\"callbacks.init\">\n    <button class=\"postActions__button\" aria-expanded=\"false\" title=\"Voir les actions\" data-wp-on--click=\"actions.toggleMenu\">\n     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      <p class=\"card__time\">3 Min<\/p>\n            <\/header>\n    <a class=\"card__link\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/guide-entreprendre-feminin\/\">\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Guides bancaires<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Entreprendre au f\u00e9minin<\/span>\n                <\/h3>\n                                <p class=\"card__article\">L&#039;entrepreneuriat f\u00e9minin est une r\u00e9alit\u00e9 en France : plus de 4 nouvelles entreprises individuelles sur 10 sont cr\u00e9\u00e9es par des femmes. Vous aussi, vous \u00eates pr\u00eate \u00e0 franchir (...)<\/p>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><div class=\"carousel__item\"><article class=\"card card--white\" data-block=\"carousel\">\n    <header class=\"card__head\">\n        <div class=\"postActions\"\n     data-wp-interactive=\"cdb\/post-actions\"\n     data-wp-context=\"{&quot;id&quot;:693,&quot;url&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/entreprise\/les-prets-dhonneur-et-les-prets-solidaires\/&quot;,&quot;title&quot;:&quot;Les pr\u00eats d\\u0027honneur et les pr\u00eats solidaires&quot;,&quot;thumbnail&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/05\/pret-honneur-solidaire-_BD-150x150.jpg&quot;,&quot;likes&quot;:5}\"\n     data-wp-init=\"callbacks.init\">\n    <button class=\"postActions__button\" aria-expanded=\"false\" title=\"Voir les actions\" data-wp-on--click=\"actions.toggleMenu\">\n        <svg class=\"postActions__iconMenu\" role=\"presentation\" width=\"26\" height=\"26\">\n            <use href=\"#containsMore\" \/>\n        <\/svg>\n        <span class=\"a11y-hidden\">Voir les actions<\/span>\n    <\/button>\n    <div class=\"postActions__actionsMenu\"\n         data-id=\"693\"\n         data-url=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/les-prets-dhonneur-et-les-prets-solidaires\/\"\n         data-title=\"Les pr\u00eats d&#039;honneur et les pr\u00eats solidaires\">\n        <ul class=\"postActions__list\">\n                        <li>\n                                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Aimer cet article\"\n                        class=\"postActions__action postActions__action--like\"\n                        data-wp-on--click=\"actions.like\">\n                    <span class=\"a11y-hidden\">Aimer cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--inactive\">\n                        <use href=\"#like\" \/>\n                    <\/svg>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--active\">\n                        <use href=\"#like--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button role=\"checkbox\" aria-checked=\"false\"\n                        title=\"Enregistrer cet article\"\n                        class=\"postActions__action postActions__action--bookmark\"\n                        data-wp-on--click=\"actions.bookmark\">\n                    <span class=\"a11y-hidden\">Enregistrer cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--inactive\" width=\"12\">\n                        <use href=\"#bookmark\" \/>\n                    <\/svg>\n                    <svg role=\"presentation\" class=\"postActions__icon postActions__icon--active\" width=\"12\">\n                        <use href=\"#bookmark--full\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                                    <li>\n                <button type=\"button\"\n                        title=\"Partager cet article\"\n                        class=\"postActions__action sharePost\"\n                        aria-haspopup=\"dialog\"\n                        data-wp-on--click=\"actions.share\">\n                    <span class=\"a11y-hidden\">Partager cet article<\/span>\n                    <svg role=\"presentation\" class=\"postActions__icon\" width=\"12\">\n                        <use href=\"#share\" \/>\n                    <\/svg>\n                <\/button>\n            <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n                        <p class=\"card__time\">&lt; 1 Min<\/p>\n            <\/header>\n    <a class=\"card__link\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/les-prets-dhonneur-et-les-prets-solidaires\/\">\n                <picture>\n                        <source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/05\/pret-honneur-solidaire-_BD-290x400.jpg\">\n                        <source media=\"(min-width: 500px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/05\/pret-honneur-solidaire-_BD-928x270.jpg\">\n                        <source media=\"(min-width: 0px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/05\/pret-honneur-solidaire-_BD-382x270.jpg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/05\/pret-honneur-solidaire-_BD.jpg\" alt=\"\" class=\"card__backgroundImg\" loading=\"lazy\" \/>\n        <\/picture>\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Les pr\u00eats et aides financi\u00e8res<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Les pr\u00eats d&#039;honneur et les pr\u00eats solidaires<\/span>\n                <\/h3>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><\/div><div class=\"navigation\"><button type=\"button\" class=\"navigation__btn navigation__btn--previous\" data-wp-on--click=\"actions.previous\" data-wp-bind--hidden=\"context.hidden\" data-wp-bind--disabled=\"context.prevDisabled\"><span class=\"a11y-hidden\">Voir plus sur la gauche<\/span><svg class=\"navigation__arrow navigation__arrow--previous\" role=\"presentation\"><use href=\"#arrow\" xlink:href=\"#arrow\" \/><\/svg><\/button><button type=\"button\" class=\"navigation__btn navigation__btn--next\" data-wp-on--click=\"actions.next\" data-wp-bind--hidden=\"context.hidden\" data-wp-bind--disabled=\"context.nextDisabled\"><span class=\"a11y-hidden\">Voir plus sur la droite<\/span><svg class=\"navigation__arrow navigation__arrow--next\" role=\"presentation\"><use href=\"#arrow\" xlink:href=\"#arrow\" \/><\/svg><\/button><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La love money est souvent \u00e9voqu\u00e9e dans le financement de la cr\u00e9ation d'entreprise sans \u00eatre toujours d\u00e9finie. D\u00e9finition La love money correspond aux sommes que le cr\u00e9ateur va collecter aupr\u00e8s de ses proches (amis ou familles) qui souhaitent investir dans son projet en entrant dans le capital de l'entreprise.Elle est consid\u00e9r\u00e9e comme un substitut ou [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"likes":2,"views":3304,"viewed_at":"1778492281","newsletter":"0","_yoast_wpseo_primary_category":61,"footnotes":""},"categories":[59,60,61],"tags":[],"class_list":["post-684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-reprise","category-le-financement","category-les-prets-et-aides-financieres"],"yoast_head":"<title>La love money - Les pr\u00eats et aides financi\u00e8res - Les cl\u00e9s de la banque - Entreprise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lesclesdelabanque.com\/entreprise\/la-love-money\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La love money - Les pr\u00eats et aides financi\u00e8res - Les cl\u00e9s de la banque - Entreprise\" \/>\n<meta property=\"og:description\" content=\"La love money est souvent \u00e9voqu\u00e9e dans le financement de la cr\u00e9ation d&#039;entreprise sans \u00eatre toujours d\u00e9finie. 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