{"id":444,"date":"2020-02-22T00:00:00","date_gmt":"2020-02-21T22:00:00","guid":{"rendered":"https:\/\/www.lesclesdelabanque.com\/particulier\/2017\/05\/22\/la-publicite-tres-encadree-des-credits-a-la-consommation\/"},"modified":"2021-12-13T17:05:43","modified_gmt":"2021-12-13T15:05:43","slug":"la-publicite-tres-encadree-des-credits-a-la-consommation","status":"publish","type":"post","link":"https:\/\/www.lesclesdelabanque.com\/particulier\/la-publicite-tres-encadree-des-credits-a-la-consommation\/","title":{"rendered":"La publicit\u00e9 tr\u00e8s encadr\u00e9e des cr\u00e9dits \u00e0 la consommation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Afin de permettre au consommateur de prendre une d\u00e9cision r\u00e9fl\u00e9chie, la publicit\u00e9 est tr\u00e8s r\u00e9glement\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mentions obligatoires avec exemple repr\u00e9sentatif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toute publicit\u00e9 (sauf radiodiffus\u00e9e) comprend la mention : \"Un cr\u00e9dit vous engage et doit \u00eatre rembours\u00e9. V\u00e9rifiez vos capacit\u00e9s de remboursement avant de vous engager\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toute publicit\u00e9 indiquant un taux d'int\u00e9r\u00eat ou des informations chiffr\u00e9es li\u00e9es au co\u00fbt doit mentionner de fa\u00e7on claire, pr\u00e9cise et visible, \u00e0 l'aide d'un exemple standardis\u00e9 repr\u00e9sentatif :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>le taux d\u00e9biteur, sa nature fixe, variable ou r\u00e9visable (sauf pour les locations avec option d'achat) et les informations relatives \u00e0 tous les frais compris dans le co\u00fbt total du cr\u00e9dit,<\/li><li>le montant total du cr\u00e9dit,<\/li><li>le taux annuel effectif global (TAEG), sauf pour les locations vente ou location avec option d'achat,<\/li><li>s'il y a lieu la dur\u00e9e du contrat de cr\u00e9dit,<\/li><li>le prix au comptant et le montant de l'acompte, s'il s'agit d'un d\u00e9lai de paiement accord\u00e9 pour un bien ou un service,<\/li><li>le montant total d\u00fb par l'emprunteur et le montant des \u00e9ch\u00e9ances.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'\u00e9tablissement de cr\u00e9dit exige qu'un service accessoire soit fourni pour l'obtention du cr\u00e9dit, notamment une assurance, la publicit\u00e9 mentionne de fa\u00e7on claire, pr\u00e9cise et visible la n\u00e9cessit\u00e9 de contracter ce service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cas d'assurance, la publicit\u00e9 doit indiquer le co\u00fbt de l'assurance, \u00e0 l'aide d'un exemple repr\u00e9sentatif, exprim\u00e9 de trois mani\u00e8res, notamment en euros et par mois, et l'indication si le montant s'ajoute ou non \u00e0 l'\u00e9ch\u00e9ance de remboursement du cr\u00e9dit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Mentions interdites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est interdit :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>d'indiquer qu'un cr\u00e9dit peut \u00eatre consenti sans appr\u00e9ciation de la situation financi\u00e8re de l'emprunteur,<\/li><li>de laisser croire que le cr\u00e9dit am\u00e9liore la situation financi\u00e8re ou le budget de l'emprunteur, qu'il entra\u00eene une augmentation des ressources, constitue un substitut d'\u00e9pargne ou accorde une r\u00e9serve automatique d'argent imm\u00e9diatement disponible sans contrepartie financi\u00e8re,<\/li><li>de mentionner l'existence d'une p\u00e9riode de franchise de paiement des loyers ou de remboursement des \u00e9ch\u00e9ances de cr\u00e9dit sup\u00e9rieure \u00e0 3 mois,<\/li><li>de proposer sous quelque forme que ce soit des lots promotionnels li\u00e9s \u00e0 l'acceptation d'une offre de cr\u00e9dit.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Publicit\u00e9s \u00e9crites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans toute publicit\u00e9 \u00e9crite, les informations relatives au taux d'int\u00e9r\u00eat (TAEG, fixe \/ variable, montant total d\u00fb, montant des \u00e9ch\u00e9ances) doivent :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>s'inscrire dans le corps principal du texte publicitaire<\/li><li>appara\u00eetre dans une taille de caract\u00e8re plus importante que les autres informations relatives aux caract\u00e9ristiques du financement.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A noter<\/strong> : Par voie postale, \u00e9lectronique ou distribu\u00e9e au domicile ou sur la voie publique :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>toutes les informations relatives au taux d'int\u00e9r\u00eat (voir ci-dessus) doivent figurer dans un encadr\u00e9 en ent\u00eate du document,<\/li><li>le document doit rappeler de fa\u00e7on claire, pr\u00e9cise et visible le droit de vous opposer sans frais (et les modalit\u00e9s d'opposition) \u00e0 l'utilisation de vos donn\u00e9es personnelles \u00e0 des fins de prospection commerciale.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour aller plus loin : <a target=\"_blank\" href=\"http:\/\/www.legifrance.gouv.fr\/affichCode.do?cidTexte=LEGITEXT000006069565\" rel=\"noreferrer noopener\">Legifrance - La publicit\u00e9 dans les cr\u00e9dits \u00e0 la consommation aux art. 312-5 \u00e0 312-11 C. Conso<\/a><\/p>\n<\/div><\/div>\n\n\n<div class=\"titleWithShadowText\">\n    <div class=\"titleWithShadowText__inner\">\n                <div class=\"titleWithShadowText__wrapper\">\n            <svg class=\"titleWithShadowText__wave titleWithShadowText__wave--verticalLeft\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"239.12 0 188.4 666.65\"> <defs><clipPath id=\"a\"><path clip-rule=\"evenodd\" d=\"M500 0v500H0V0h500z\" \/><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"scale(1.3333)\"><path d=\"M319.23 500h0-139.882 0V0h1.468c0 79.482 64.304 108.12 73.914 180.986h0c9.61 72.865 2.476 64.708 11.96 136.62h0c9.485 71.911 31.518 80.281 44.568 116.901h0c8.7 24.413 11.357 46.244 7.972 65.493z\" fill-rule=\"evenodd\" \/><\/g><\/svg><svg class=\"titleWithShadowText__wave titleWithShadowText__wave--verticalRight\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 289 1024\"><path d=\"M2.514 1024h286.478V0h-3.006c0 162.779-131.695 221.43-151.376 370.659-19.681 149.228-5.071 132.522-24.494 279.798C90.691 797.731 45.567 814.872 18.841 889.87 1.023 939.868-4.418 984.578 2.514 1024z\" \/><\/svg><div class=\"titleWithShadowText__textWrapper\">\n                <h2 class=\"titleWithShadowText__title\">\n                    Voir aussi                                    <\/h2>\n                                <span role=\"presentation\" class=\"titleWithShadowText__shadow\">Voir aussi<\/span>\n                                                            <\/div>\n        <\/div>\n            <\/div>\n<div role=\"presentation\" class=\"titleWithShadowText__wave titleWithShadowText__wave--ie\"><\/div><svg class=\"titleWithShadowText__wave titleWithShadowText__wave--horizontal\" viewbox=\"0 0 35171 2240\"><use xlink:href=\"#wave\" href=\"#wave\"><\/use><\/svg><\/div>\n        \n\n<div class=\"carousel\" data-wp-interactive=\"fbf\/carousel\" 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srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/info-precontractuelle-_BD-382x270.jpg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/info-precontractuelle-_BD.jpg\" alt=\"\" class=\"card__backgroundImg\" loading=\"lazy\" \/>\n        <\/picture>\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Le contrat de cr\u00e9dit \u00e0 la consommation<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Information pr\u00e9contractuelle, explications et solvabilit\u00e9<\/span>\n                <\/h3>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        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srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-personnel-290x400.jpg\">\n                        <source media=\"(min-width: 500px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-personnel-928x270.jpg\">\n                        <source media=\"(min-width: 0px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-personnel-382x270.jpg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-personnel.jpg\" alt=\"\" class=\"card__backgroundImg\" loading=\"lazy\" \/>\n        <\/picture>\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Les diff\u00e9rents types de cr\u00e9dit...<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">Le pr\u00eat personnel : le cr\u00e9dit conso pour tout type de projet<\/span>\n                <\/h3>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><div class=\"carousel__item\"><article class=\"card card--white\" data-block=\"carousel\">\n    <header class=\"card__head\">\n        <div class=\"postActions\"\n     data-wp-interactive=\"cdb\/post-actions\"\n     data-wp-context=\"{&quot;id&quot;:443,&quot;url&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/particulier\/credit-consommation\/&quot;,&quot;title&quot;:&quot;C\\u0027est quoi un cr\u00e9dit \u00e0 la consommation ?&quot;,&quot;thumbnail&quot;:&quot;https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-conso-_BD-150x150.jpg&quot;,&quot;likes&quot;:5}\"\n     data-wp-init=\"callbacks.init\">\n    <button class=\"postActions__button\" aria-expanded=\"false\" title=\"Voir les 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class=\"card__link\" href=\"https:\/\/www.lesclesdelabanque.com\/particulier\/credit-consommation\/\">\n                <picture>\n                        <source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-conso-_BD-290x400.jpg\">\n                        <source media=\"(min-width: 500px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-conso-_BD-928x270.jpg\">\n                        <source media=\"(min-width: 0px)\" srcset=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-conso-_BD-382x270.jpg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.lesclesdelabanque.com\/uploads\/2021\/04\/credit-conso-_BD.jpg\" alt=\"\" class=\"card__backgroundImg\" loading=\"lazy\" \/>\n        <\/picture>\n                <div class=\"card__content\">\n            <div class=\"card__metas\">\n                <div class=\"card__submetas\">\n                                        <p class=\"card__category\">Le contrat de cr\u00e9dit \u00e0 la consommation<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"card__mainInformation\">\n                <h3 class=\"card__title\">\n                    <span class=\"card__title_span\">C&#039;est quoi un cr\u00e9dit \u00e0 la consommation ?<\/span>\n                <\/h3>\n                            <\/div>\n        <\/div>\n    <\/a>\n<\/article>\n        <\/div><\/div><div class=\"navigation\"><button type=\"button\" class=\"navigation__btn navigation__btn--previous\" data-wp-on--click=\"actions.previous\" data-wp-bind--hidden=\"context.hidden\" data-wp-bind--disabled=\"context.prevDisabled\"><span class=\"a11y-hidden\">Voir plus sur la gauche<\/span><svg class=\"navigation__arrow navigation__arrow--previous\" role=\"presentation\"><use href=\"#arrow\" xlink:href=\"#arrow\" \/><\/svg><\/button><button type=\"button\" class=\"navigation__btn navigation__btn--next\" 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Mentions obligatoires avec exemple repr\u00e9sentatif Toute publicit\u00e9 (sauf radiodiffus\u00e9e) comprend la mention : \"Un cr\u00e9dit vous engage et doit \u00eatre rembours\u00e9. V\u00e9rifiez vos capacit\u00e9s de remboursement avant de vous engager\". Toute publicit\u00e9 indiquant un taux d'int\u00e9r\u00eat ou des informations chiffr\u00e9es [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"likes":1,"views":20026,"viewed_at":"1778483318","newsletter":"0","_yoast_wpseo_primary_category":156,"footnotes":""},"categories":[156,48,277],"tags":[],"class_list":["post-444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-contrat-de-credit-a-la-consommation","category-le-credit-a-la-consommation","category-mes-credits"],"yoast_head":"<title>La publicit\u00e9 tr\u00e8s encadr\u00e9e des cr\u00e9dits \u00e0 la consommation - Le contrat de cr\u00e9dit \u00e0 la consommation - Les cl\u00e9s de la banque - Particulier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lesclesdelabanque.com\/particulier\/la-publicite-tres-encadree-des-credits-a-la-consommation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicit\u00e9 tr\u00e8s encadr\u00e9e des cr\u00e9dits \u00e0 la consommation - Le contrat de cr\u00e9dit \u00e0 la consommation - Les cl\u00e9s de la banque - Particulier\" \/>\n<meta property=\"og:description\" content=\"Afin de permettre au consommateur de prendre une d\u00e9cision r\u00e9fl\u00e9chie, la publicit\u00e9 est tr\u00e8s r\u00e9glement\u00e9e. 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